Do you remember “More Nice. Less Price”, 1Time (February 2004 – November 2012)? “Be Flown Away” VelvetSky (March 2011 – February 2012) and “Less is More” Skywise (March 2015 – December 2015)? In October 2018, the International Air Transport Association (Iata) said the airplane industry was expected to generate a $28-billion cumulative profit in 2019, and estimated that the number of passengers travelling by plane would reach 8.2 billion in 2037, yet flying is not a simple affair. Locally, we have our fair share of turbulence with South African Airways (SAA) still battling its own thunderstorm; while Iata found that although international revenue passenger kilometre volumes continue growing, Africa has “barely increased capacity over the past year (…) and the region lags its counterparts on this measure.”  Yet, despite economical traumas and business challenges, flying remains one of humankind’s wildest ever dreams-come-true.  According to Nasa, the first-ever paying “fixed-wing passenger checked his bag on Jan. 1, 1914”. At the helm of the flying boat, the American pilot Tony Jannus. The lucky customer was a man named Abram Pheil, the former mayor of St Petersburg, Florida, from...